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AMA: Building a Purpose-Driven Brand in the Digital Age

  • Junior League of Houston 1811 Briar Oaks Lane Houston, TX, 77027 United States (map)

AMA: Building a Purpose-Driven Brand in the Digital Age

You know that BBVA Compass is a large, successful banking group and the corporate sponsor of Houston’s professional soccer stadium. But do you know how BBVA Compass is successfully building #BRIGHTFUTURES in our communities? Discover the strategies and tactics that have enabled BBVA Compass to build a purpose-driven brand in the digital age at the Aug. 10th luncheon.


Jennifer Dominiquini, Chief Marketing and Digital Sales Officer, will discuss BBVA Bright, an outreach program involving employees and initiatives that enable a brighter future to life. One person. One family. One company. One community at a time. Some key luncheon takeaways include:

  • Everyone has a role in bringing your purpose to life
  • Experiment, lather, rinse and repeat
  • A purpose is a journey, live bright along the way


11:30 am - 12:00 pm Networking
12:00 - 1:15 Table Networking & Lunch



AMA Member - $45
Non Member - $59
Student - $35

Discounts available for early registration

BBCCH Board Attendance

This event will not be attended by any BBCCH Board Members



Earlier Event: July 28